The Martial Club Case Study

Meet The Owner

Constantin is the owner of The Martial Club, a Muay Thai school in Albuquerque, New Mexico. With a deep passion for the art and a vision for what his school could become, Constantin had all the ingredients for success, except for one: a marketing strategy that actually worked.

The Problem

Before partnering with Veuze Media in January 2025, Constantin's school was stuck:

Small student base: Only 25 students, not enough to sustain a full-time business.
Limited program offerings: Focused only on adult Muay Thai classes.
Ineffective marketing: Previous marketing efforts weren't driving the growth he needed.
Revenue ceiling: Without more students, he couldn't invest in expanding his programs or schedule.
Location limitations: Operating inside another gym that took a cut of his memberships, limiting his profit potential and independence.

Constantin knew he had an incredible program. He just couldn't figure out how to get more people through the door.

The Turning Point

Constantin made the decision to partner with Veuze Media and take his marketing seriously. He understood that to build the school he envisioned, he needed a team that specialized in martial arts marketing and could deliver consistent, measurable results.

What followed was one of the most impressive transformations we've ever been a part of.

The Results

The growth at The Martial Club was nothing short of extraordinary:

By The Numbers

Student Growth: 25 → 152 students (508% increase)
Revenue Growth: 8X increase in revenue
New Programs Launched: Kids program and women's only program
Class Schedule: Significantly expanded to meet demand
Membership Pricing: Increased prices with continued growth
Own Building: Moved from renting space inside another gym to his own dedicated facility

The Transformation

Explosive growth: From 25 students to 152, over 6X the original student count
Program expansion: Successfully launched kids and women's only programs
Premium positioning: Able to increase membership costs while still growing
Schedule expansion: Added more classes to accommodate the growing student base
Revenue transformation: 8X revenue growth changed everything for the business
Location independence: Moved out of the gym where he was renting space (and losing a cut of memberships) into his own building

How We Got There

Constantin's explosive success came from a combination of factors:

Martial arts-specific strategies: Not generic gym marketing. Strategies built specifically for martial arts schools
Lead generation that works: We brought in qualified leads who were genuinely interested in training
Growth foundation: The student growth allowed Constantin to reinvest in his business, adding programs, classes, and staff
Premium positioning: With strong demand, Constantin could increase prices without losing momentum

Final Thoughts

Constantin's story shows what's possible when you combine a great program with the right marketing partner. He went from 25 students to 152, launched two new programs, expanded his class schedule, raised his prices, 8X'd his revenue, and moved from renting space inside another gym to owning his own building.

That's not just growth. That's a complete business transformation.

If you're a martial arts school owner with a vision for what your school could become, the only thing standing between you and that vision is the right partner. Constantin found his. Now it's your turn.