Moses McClendon

20 New Students in the First Month

Moses McClendon, owner of River City Kung Fu

Meet The Owner

Moses is the owner of River City Kung Fu and a lifelong martial artist with over twenty years of teaching experience. He's dedicated his career to sharing the art of Kung Fu with his community, but like many traditional martial arts instructors, he found that being a great teacher didn't automatically translate to growing a business.

The Problem

Before partnering with Veuze Media in August 2025, Moses faced a common challenge:

  • Slow, inconsistent growth: New students trickled in unpredictably.
  • No reliable marketing: He was relying on word of mouth and occasional local advertising.
  • Untapped potential: Moses knew there were people in his community who would love Kung Fu, but he just couldn't reach them.
  • Two decades of the same results: Despite twenty years of experience and skill, growth was always slow and frustrating.
  • Lack of stability: Without predictable student flow, planning for the future felt impossible.

Moses had tried a few other marketing companies over the years, but nothing delivered the kind of consistent, predictable growth he needed to build a thriving school. He was searching for stability and a way to finally double his numbers.

The Turning Point

Moses made the decision to partner with Veuze Media. He was ready to try something different: a proven system built specifically for martial arts schools. We told him to expect around one to two new students per week. Our free trial model meant he could see results before committing, reducing the risk of yet another marketing disappointment.

What happened next far exceeded that initial estimate.

The Results

We told Moses to expect one to two new students per week. That turned out to be a gross understatement. His numbers went through the roof across the board: new introductions, bookings, and signings all surged.

By The Numbers

  • New Students Signed: 20 in the first month
  • Best Month in 20 Years: Results he'd never achieved in two decades of teaching
  • Time Frame: Just 30 days

The Transformation

  • Record-breaking growth: More new students in one month than he typically got in several months combined
  • Validated his teaching: Proof that the issue was never his instruction. It was reaching the right people
  • Renewed excitement: After twenty years of slow growth, finally seeing what's possible
  • The stability he was looking for: A predictable system that can deliver results month after month
"I've been teaching for twenty years and I have not had this much growth since I've been open."
River City Kung Fu training session
Students training at River City Kung Fu
River City Kung Fu community
Moses McClendon at River City Kung Fu

How We Got There

Moses had tried a few other marketing companies before, but none came close to delivering these results. His breakthrough with Veuze Media came from:

  • Martial arts-specific marketing: Not generic advertising. Strategies built specifically for schools like his
  • Reaching the right people: We connected Moses with families in his area using targeted ad campaigns
  • Proven systems: No experimenting. We used methods that consistently work
  • Free trial confidence: Moses could see results before fully committing
  • Exceeding promises: We delivered far more than what we initially estimated

Final Thoughts

Moses's story proves that being a great martial arts instructor isn't enough. You need the right marketing to reach the people who would benefit from your teaching. For twenty years, Moses had incredible skills to share but no way to consistently connect with new students. He tried other marketing companies, but nothing worked.

In just one month with Veuze Media, he signed 20 new students, more than he'd ever seen in two decades of teaching. After twenty years in the business, he finally found the growth and stability he'd been searching for.

If you're a skilled instructor wondering why your classes aren't full, the answer isn't to teach better. It's to market better. Moses figured that out, and now his school is thriving.

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